Retail marketing analytics software

Drive your marketing ROI

Retail marketing analytics software allows you to access your marketing platforms all in one place, simplifying your marketing activities. Being able to visualise all your performance metrics enables you to drive your results. You can zero in on which campaigns drove the best engagement and the most impact. Social sentiment listening enables you to understand how people really feel about your centre’s experience. Which bits do they actually comment on and how can you improve this to drive performance.

Drive your marketing ROI

Retail marketing analytics software allows you to access your marketing platforms all in one place, simplifying your marketing activities. Being able to visualise all your performance metrics enables you to drive your results. You can zero in on which campaigns drove the best engagement and the most impact. Social sentiment listening enables you to understand how people really feel about your centre’s experience. Which bits do they actually comment on and how can you improve this to drive performance.

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Social media

Build engagement and drive your social results

Deeply understand how effectively your shopping centre is being marketed. Retail Report integrates with all the major social media feeds such as Facebook, Twitter and Instagram. The retail marketing analytics software collates the number of likes and followers. With social listening features, it analyses each and every post and tweet about the centre 24 hours a day. The unique “Senti-Rating” TM tool provides an automated and accurate reflection of visitor sentiment, which would take considerable man hours to achieve manually.

Compare your centres’ social media performance to your main competitors with the Retail Report geographical social media feature, which automatically maps all assets of interest.

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Website stats

Deeply understand your buyers’ demographics

Retail Report builds on rich data insights provided by Google, like website visitor numbers and duration of visit. The software links this information with the visitor’s location using their unique IP address. This is an excellent way to understand the geographical reach of your shopping centre. All this information is recorded alongside promotional events, making it is easy to see which marketing events are most effective.

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Website CMS

All your essential marketing data in one place

Available with the optional website hosting module, the CMS module is a simple but easy way to broadcast events and promotions via your centre’s website. Using this in-built tool captures marketing information and plugs into your centre’s calendar at the same time. Essential marketing data is captured automatically at the point of planning, rather than manually entering data into spreadsheets. This makes managing your centre’s marketing tasks streamlined and simple.

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Marketing reports

Measure your results, increase ROI, boost performance

Being able to automatically determine the effectiveness of your marketing campaigns is invaluable. Our retail marketing analytics software solution provides complete transparency, showing you exactly how each promotion impacts footfall or sales. Using the “Compare Tool” compares your campaigns’ performance across your entire portfolio. This insight enables you to gauge the performance of your marketing team, your budgets and your ROI.

Events

Many functions within the Retail Report platform make the hands-on planning and management of your events super easy.

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Calendar

Book in upcoming dates and actions with key people

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Festivals

Prepare all people involved with our communication features

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Promotional events

Launch promotional campaigns at the touch of a button

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Late night opening

Boost your footfall numbers for key retail dates

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Seasonal events

Capitalise on the busiest selling times of the year with advance planning

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Calendar management

View upcoming dates at a glance, diarise event preparation, coordinate your event management plan and activities. Align the marketing and centre management teams in one cloud-based tool.

Communications

Send tasks to key event management people via automated emails, texts and calls. Keep event information and updates flowing nicely.

Document management

Send event updates and documents out easily via our centralised document management.

Book a Demo

Please fill out the form and a member of our team will be in touch.

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